SURINDER TIKOO Professor of Marketing & International Business Office: Vander Berg Hall (VH) 320 Office Hours: Spring 2010 T F 1:45 - 2:45 Phone: (845) 257-2959 E-mail: Tikoos@newpaltz.edu EDUCATION Ph.D. (Marketing), University of Connecticut, Storrs, USA. PGDM (Marketing), Indian Institute of Management, Bangalore, India. PGDIT, Indian Institute of Foreign Trade, New Delhi, India. B.S. (Mechanical Engineering), National Institute of Technology, Kurukshetra, India. TEACHING Spring 2010 Courses: Marketing (BUS325), Marketing Management (BUS528) RESEARCH INTERESTS Marketing channel relationships, franchising,consumer/organizational decision making, and marketing-finance interface PUBLICATIONS Tikoo, Surinder and Ahmed Ebrahim (2009), “Stock Market Valuation of the Tradeoff between R&D and Advertising Intensities During an Economic Downturn,”Journal of Advertising Research, 49, 4, Forthcoming. Nair, Suresh, Surinder Tikoo, and Liu, Shuguang (2009),“Valuing Exclusivity from Encroachment in Franchising,” Journal of Retailing, 85, 2, 206-210. Moon, Junyean, Chadee, Doren, and Tikoo, Surinder (2008), “Culture, Product Type, and Price Influences on Consumer Purchase Intention to Buy Personalized Products Online, Journal of Business Research, 61, 1, 31-41. Mathur, Smita, Guiry, Michael, and Tikoo, Surinder (2008), “Intergenerational Culture-Specific Consumption Differences Between Asian Indian Immigrants in the U.S. and Indians Residing in an Indian Metropolis,” Journal of International Consumer Marketing, 20, 3, 69-80. Lee, John, Charles Tang, and Surinder Tikoo (2006), “The Degree of Internationalization and Stock Market Valuation of Earnings, Advances in International Accounting, 19, 201-220. Tikoo, Surinder and Guiry, Michael (2006), “A Comparative Study of Inception and Established Channel Relationships in Franchise Systems,” Journal of Business & Entrepreneurship, 18 (1), 32-42. Tikoo, Surinder (2005), “Franchisee Interest in the Results of an Academic Study of Franchisor-Franchisee Relations,” Academy of Entrepreneurship Journal, 11 (1), 1-8. Tikoo, Surinder (2005), “Franchisor Use of Influence and Conflict in a Business Format Franchise System,” International Journal of Retail and Distribution Management, 33 (5), 329-342. Kim, Jae-Young, Junyean Moon, Dongchul Han, and Surinder Tikoo (2004), “Perceptions of Justice and Employee Willingness to Engage in Customer-Oriented Behavior,” Journal of Services Marketing, 18 (4), 267-275. Backhaus, Kristin and Surinder Tikoo (2004), “Conceptualizing and Researching Employer Branding,” Career Development International, 9 (5), 501-517. Moon, Junyean and Surinder Tikoo (2003), “Determinants of Supplier Willingness to Invest in Supporting a Manufacturer’s Line,” Journal of Marketing Channels, 11 (1) 53-64. Tikoo, Surinder (2002), “Franchiser Influence Strategy Use and Franchisee Dependence and Experience,” Journal of Retailing, 78, 183-192. Moon, Junyean and Surinder Tikoo (2002), “Buying Decision Approaches of Organizational Buyers and Users,” Journal of Business Research, 55, 293-299. Tikoo, Surinder and Suresh Nair (1999), “Variable Royalty Rates for Improving Franchise Channel Coordination,” Decision Sciences, 30, 469-479. Tang, Charles and Surinder Tikoo (1999), “Operational Flexibility and Market Valuation of Earnings,” Strategic Management Journal, 20, 749-761. Moon, Junyean and Surinder Tikoo (1997),“Consumer Use of Available Information for Making Inferences about Missing Information,” Journal of Business Research, 39, 135-146. Tikoo, Surinder (1996), “Assessing the Franchise Option,” Business Horizons, May-June, 78-82. Hillyer, Clayton and Surinder Tikoo (1995), “The Influence of Cobranding on Consumer Product Evaluations,” Advances in Consumer Research, 22, 123-127. Srinivasan, Narasimhan and Surinder Tikoo (1992),“The Effect of Locus of Control on Information Search Behavior,” Advances in Consumer Research, 19, 498-504. 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